If you are an influencer or aspire to become one, it is important to know what brands are looking for in potential sponsorships. Companies are always looking for new and innovative ways to reach their target audience. One of the most popular methods today is through social media influencers.
These are people with a large following on various platforms who can sway the opinions of their followers. Because of this, brands are eager to partner with them to promote their products or services. Many things go into a successful sponsorship relationship, but these three factors are the most important: reach, relevance, and resonance.
In this guide, we will discuss what brands look for in influencers and how you can go about getting sponsored by them!
As a social media influencer, it's important to understand your core engagement metrics. This will help you to better measure your success and track your progress over time. Some of the most important metrics to track include organic follower growth, reads, shares, unique and direct clicks, reach, reactions, and time spent on-site/page.
By tracking these metrics, you'll be able to get a better sense of what's working well and what needs improvement. And, over time, you'll be able to fine-tune your strategy and become even more successful as an influencer.
Brands will review a lot of performance metrics to see if an influencer is a good fit. One of the most important factors that brands consider when looking for influencers is reach. This is the number of people who can potentially be exposed to the brand's message through the influencer.
The larger an influencer's reach, the more potential exposure they have to offer a brand.
Hashtag.bio can track up to 9 performance metrics including:
When it comes to working with brands, relevance is key. As an influencer, you need to make sure that the brands you're working with are a good fit for your audience. Otherwise, the entire campaign will feel forced and deceptive, and you could damage both your reputation and the brands. Fortunately, most brands are aware of this and will only reach out to influencers whose content is relevant to their products or services.
However, it's still up to you to vet these opportunities and make sure there's a good fit. If there's no relevance between you and the brand, it's probably not worth your time (and could even be harmful to your career).
So when considering whether to work with a particular brand, ask yourself: Is my audience interested in this brand? Would my followers be persuaded by this partnership?
When it comes to social media, resonance is key. An influencer's content needs to resonate with their audience to be successful. This means that the message being delivered must be something that the audience wants or needs to hear. Influencer resonance is the idea that certain people can connect with their followers in a deeper, more meaningful way. As a result, their opinions and recommendations carry a lot more weight.
If an influencer's content doesn't align with the brand's message, it will be difficult for them to create successful campaigns together. According to a survey conducted by Crowdtap, influencers confirmed that the most important factor to them taking a deal is relevance to the audience (Dhorda, 2021).
44 percent of respondents said that they choose to work with a brand because it's relevant to their followers. This makes sense - if your followers see that you're promoting a product or service that they're interested in, they're more likely to trust your recommendation.
Brand partnerships should always feel authentic and organic to build trust with an audience. If an influencer is constantly pushing products or services that their followers don't care about, they'll quickly lose credibility. On the other hand, if an influencer shares content that is relevant to their audience and resonates with them, it will be much more successful.
Influencer culture has taken social media by storm in recent years. Whether you’re a micro-influencer with a few thousand followers or a mega-influencer with millions, there’s no doubt that influencer marketing is an effective way to reach your target audience.
However, one of the key challenges of influencer marketing is creating content that doesn’t feel like one big commercial. After all, no one wants to scroll through their feed and see nothing but ads. That’s why it’s important to strike a balance between sponsored content and organic content.
By mixing things up and posting a variety of content, you can ensure that your feed is interesting and engaging, without being overly sales-y.
As an influencer, one of the most important things you can do is to maintain a consistent posting schedule. This not only helps to keep your audience engaged but also makes you more attractive to brands. If you take a break from posting, it signals to both brands and your audience that you aren't creating content, which can damage your relationship with both.
Therefore, it's important to find a posting schedule that works for you and stick to it. This will help you to stay on top of your influencer game and maintain relationships with both your audience and brands.
Even though an influencer campaign may be focused on Instagram and your blog, all your brand partners have the option to extend the collaboration on Pinterest, Twitter, Facebook, Tik Tok, and podcasts.
One reason why brands source influencers for social media marketing campaigns is to create multiple touch points with their (potential) audiences. If you’re able to provide more touch points to the brand, you’re able to extend the brand’s reach to your other audiences.
Even if you don’t have a massive following on Twitter or Tik Tok, having an influencer with a smaller but highly engaged following can be just as valuable to a brand. And, of course, it doesn’t hurt that you can make some extra cash by collaborating on other social media platforms.
In today's world, it's easy to feel like you have to be someone other than yourself. With social media, we are constantly bombarded with images of perfect lifestyles and Apparently Happy People. It can be easy to get caught up in comparing your own life to the highlight reels that you see online.
But at the end of the day, authenticity is what really matters. Influencers who are able to be their true selves are the ones who build genuine connections with their followers. And when it comes to making lasting relationships, authenticity is key.
So don't be afraid to be yourself. The world is a much more interesting place when we all embrace our quirks and idiosyncrasies. Brands are looking for influencers who are authentic and organic.
Being an influencer can be a great way to attract brands who are interested in working with you. Companies often look at the types of products that influencers promote to see what kind of niche they are in. For example, a beauty-focused influencer that promotes skincare products will likely know when a concealer is too oily or genuinely helps cover acne scars.
This influencer is more likely to attract make up brands because they recognize her expertise and value to other companies. If you have had successful partnerships with other brands in the past, this can be a good way to show potential future partners that you are someone who is worth working with.
Having influencer partnerships can be a great way to help build your brand and get your name out there.
Being an influencer isn’t just about having a large following on social media. It’s also about being a team player. When you work with brands, you’re not just representing yourself—you’re representing the company as well.
That means it’s important to be professional, cooperative, and easy to work with. Brands want to partner with influencers who will be a pleasure to work with, not a head ache. So, if you want to be successful in the influencer world, make sure you prove that you’re a team player.
Be responsive to brands’ requests, meet deadlines, and follow through on your commitments. If you do all of those things, you’ll be a much more desirable partner.
After an influencer campaign is complete, it's time to start thinking about the long-term. How can you prove to brands that you're in it for the long haul? First, make sure you're flexible when it comes to editorial guidelines. Brands want to work with influencers who are open to compromise and willing to try new things.
If you hit a few bumps in the road during your campaign, take the time to evaluate the experience and share your results with the brand. This will show them that you're always looking for ways to improve and that you're interested in a long-term partnership. Mutually beneficial relationship.
The influencer marketing landscape is constantly changing, and brands are always looking for new and innovative ways to reach their target market. We hope this article has given you a better understanding of what brands are looking for from their influencers and the types of collaborations that are most successful.
If you’re an influencer interested in working with brands, or a brand looking to collaborate with influencers, don’t hesitate to get in touch– we’d be happy to help! Join Hashtag.bio for influencer marketing opportunities.
Dhorda, M. (2021, July 7). Influencer marketing can boost your brand promotion – How to do it effectively. E2M Blog. https://www.e2msolutions.com/blog/influencer-marketing-can-boost-your-brand-promotion-how-to-do-it-effectively/