The acceptance rate is a key metric for measuring the success of email campaigns. It indicates the percentage of emails sent out by businesses that are successfully accepted by ISP's (Internet Service Protocol) mail servers. The acceptance rate, also known as the delivery rate, reflects how many emails do not return to the sender.

Affiliate marketing refers to performance-based marketing, where affiliates earn commissions for driving traffic and generating revenue for a company.

An algorithm refers to a set of instructions used in problem-solving. It can be a simple procedure for finding the sum of two numbers, or it can be a complex operation for compressing video files.

Alt text is a piece of text or a wordinserted as an attribute into an HTML document to describe the appearance orfunctionality of an image. This helps screen-reading tools describe images tovisually impaired readers and allows search engines to crawl your websitebetter.

If you notice your website is going throughmajor drops in rankings on the Google SERP, it may be caused by two types ofissues:
· A manual penalty from a Googleemployee who has found your website in violation of the Google recommendedpolicies for webmasters.
· An algorithmic penalty notaimed specifically at your website, but at a certain common practice that maynot be in compliance with Google webmaster guidelines.

Accelerated Mobile Pages is a frameworkdeveloped to offer websites a clean, fast-loading structure for their mobileversions. AMP pages follow a set of specific standards and they can be loadedfrom the Google AMP Cache, which makes content loading almost instantaneous.AMP pages are exact replicas of the canonical page they are based on, with theuser not being able to tell the difference between the two.

Anchor text represents the phrase or wordthat links to another page or website. The standard anchor text is usuallyunderlined and blue, but it can be easily changed for design or brandingpurposes.

B2B is short for business-to-business. In a B2B model, companies produce goods and services for other businesses instead of individual consumers. It can be used to describe both traditional and online commerce.

B2C, an acronym for business to consumer, is a type of commerce transaction. It is characterized by the selling of products and services by businesses directly to their consumers. Today, B2C is mostly associated with online sales transactions.

A backlink is any inbound or incoming link from another website. It’s part of the algorithm that search engines use to determine a webpage’s ranking. The number and quality of backlinks help improve the position and visibility of a site in search engine results.

Backlinks represent the links fromthird-party domains that point to your domain and pages. A "backlink"is any link to your site placed on an external website. It could be easilydefined as the opposite of an outbound link, as it is created when anotherwebsite links to your pages.

Bing is a search engine from Microsoft thatwas launched on May 28, 2009. Microsoft marketed the service as a “DecisionEngine,” designed to return search results in a format that organizes answersto address your needs. Bing is the main competing search engine for Google, atleast in countries outside of Asia. It is associated with services from Apple,Facebook and Firefox Mozilla. Website owners should also consider Bing whenoptimizing their websites, as well as track referrals from this search engine.

Bingbot is a web crawler used by Microsoftto gather information to build a searchable index of the web. It powers theBing search engine. It does the same work as Googlebot does for Google. Bingbotwas launched in October 20102. According to Cloudflare Radar, Bingbot is the3rd most active crawler in the world.

Black hat SEO refers to a set of unethicalpractices used to rank higher in search engine results, and they often violatesearch engine guidelines. Black hat practices may include keyword stuffing,cloaking, content automation, hidden links or text and other actions that leadto penalties and bans from search engines, if applied.

In the context of internet usage, abookmark refers to an identifier of a web resource that is stored for lateruse. In simple terms, like a physical bookmark, a bookmark on the web is a wayof tagging a webpage in order to find it more easily in the future. All webbrowsers have options for bookmarking, which act as shortcuts to preferredcontent. While in Chrome and Firefox they are called Bookmarks, in other webbrowsers you may find them under Favorites.

Bounce rate is a web traffic analysismetric. It represents the percentage of website visitors who visit a singlepage of a site and leave without visiting any other pages of that same website.There is no right or wrong value for bounce rate, but in the majority of cases,a lower bounce rate is preferred to a higher one.

In marketing campaigns, a call to action, or CTA, is used to direct your target audience to an action that they should be doing. It’s used in marketing to convert visitors or readers into leads.

Cameo is a platform that connects celebrities to their fans through their site and their app. Cameo allows users to pay certain celebrities for customized shoutout videos to share on their social media platforms.

Carousel ads are a unique advertising format that combines multiple videos or images into a single ad. Viewers will see everything the advertiser wants them to see in one place.

The California Consumer Privacy Act (CCPA)is a law that came into effect on January 1, 2020. It is designed to protectthe personal data of Californians and give them more control over their data.The CCPA is often compared to the General Data Protection Regulation (GDPR) inEurope because they share some similarities. The CCPA applies to businessesthat collect personal information from California residents and meet certaincriteria. The law has far-reaching effects beyond California's borders becauseit applies to companies that do business with California residents, regardlessof where the company is located.

A call to action (CTA) is a marketing termused to describe the words or phrases used to encourage readers or listeners totake a specific action that leads to a conversion. CTAs are commonly used inadvertising and sales to provoke a quick response from the audience. They areusually an instruction or request that encourages the reader or listener to dosomething specific.

The URL Campaigns' Traffic Charts are a setof charts that show a clustered version of data about your UTM parameters and acomparison between organic traffic and the traffic driven by (and to) your UTMlinks.

A campaign list is a document that liststhe steps you need to follow to create a successful campaign. It can be acreative list that makes your tasks easier as you create your campaign for yourprojects, products, or political agenda. There are many types of marketingcampaigns, and each one requires a different approach. Some common types ofmarketing campaigns include email campaigns, social media campaigns, andcontent marketing campaigns³.

A canonical issue in SEO is an error on awebsite's pages that can adversely affect its rankings in search results. Theserange from misspellings of well-known words to duplicate content on a site withone URL and another URL on the same domain. A canonical tag (aka "relcanonical") is a way of telling search engines that a specific URLrepresents the master copy of a page. Using the canonical tag prevents problemscaused by identical or "duplicate" content appearing on multipleURLs⁴.

A canonical URL represents the URL of thepage that Google thinks is most representative from a set of duplicate pages onyour site, or even pages with minor changes in filtering. It is a way oftelling search engines that a specific URL represents the master copy of apage. Using the canonical tag prevents problems caused by identical or"duplicate" content appearing on multiple URLs.

Almost all web hosting providers recommend a dedicated IP to site owners, especially to business owners and organizations. But the question is, is it really worth paying a premium for a dedicated IP?

Every modern company needs digital branding, which is the process of developing and building your brand in the digital space using websites, social media, apps, and more.

A Direct Message (DM) is a private communication between a brand or business and its customers. They are also called private messages (PM).

A Data Processing Agreement (DPA) is a legally bindingcontract between a business and a third-party data processor that regulatesdata privacy in regards to GDPR compliance. The DPA ensures that the data isstored properly and is not being misused, sold, or vulnerable to attacks. Theagreement needs to be signed between the business (Controller) and each thirdparty (Processor).

Deep linking is the practice of usinghyperlinks that point to content on a particular web page, instead of the homepage of a website. A deep link is a hyperlink that points to a specific page orresource on a website. It is used to direct users to specific content on awebsite rather than the homepage.

Direct Traffic represents the number ofvisitors and page visits coming to a website by directly typing the URL orclicking the URL from an offline or un-recognized source such as SMS, Whatsapp,Telegram or offline documents. It is a type of website traffic that comes fromusers who type the URL of a website directly into their browser or click on alink from an email or document that is not tracked by analytics software.

Disavow URL refers to the quality controlof the backlinks referring to a website by asking Google to not considerspecific links or domains because of their low-quality or spam content.Websites can create a list of links or domains to disavow and upload them forGoogle to check and consider in order to maintain a proper SEO ranking.

A domain is a network of computers anddevices that are controlled by one set authority and that have specificguidelines. More specifically, within the Internet, a domain is controlled byone particular company that has its own Internet presence and IP address. Thedomain is labeled by its domain name.

Domain Authority (DA) is a search engineranking score developed by Moz that predicts how likely a website is to rank insearch engine result pages (SERPs). Domain Authority scores range from one to100, with higher scores corresponding to greater likelihood of ranking.  It is important to note that Google doesn'tuse Domain Authority as a ranking factor to decide how to rank websites.  

An e-book or electronic book is a non-editable text that is converted into a digital format and displayed and read on an electronic device, such as a tablet or smartphone.

Yes, it’s wonderful to have your content or your business shared by different platforms, but that may not be enough to give your search engine results pages a boost. How can you make your business distinct amidst a sea of competition? How do you rise to the top of SERPs?

Any good marketing plan involves the use of an editorial calendar. This tool is utilized by content creators or teams involved in a marketing campaign. An editorial calendar helps keeps track of everything needed to create in terms of content as well as specific milestones and deadlines.

A Facebook Boost Post is a kind of paid ad from a post on your Facebook page. Boost Posts promote an existing post and increase the reach of your content. When a Facebook post is boosted, that post is introduced to a wider range of your target audience.

Facebook Gaming is a game streaming platform. Similar to Twitch and YouTube Gaming, Facebook Gaming helps users create and follow gaming content under the main Facebook website and app.

Facebook Live is a feature on the social media platform Facebook that uses the camera on a computer or mobile device to broadcast real-time video.

A “follow” link is a type of backlink thatsends authority to the quoted source without using a blocking tag such asrel=”nofollow”. A “follow” link is not highlighted in any way and is defined bythe absence of “nofollow”. This means that when a website links to anotherwebsite with a "follow" link, it is essentially telling searchengines that it trusts the linked website and that it is willing to vouch forits content.

The use of GIFs in digital marketing isn’t anything new. Marketers use GIFs in messaging platforms, emails, blog posts, social media, and more.

Giphy, also known as GIPHY, is an online database and search engine that allows users to search for and share short looping videos with no sound.

Millions of internet users read billions of blog pages each month. With numbers as high as these, blogging remains a crucial part of content marketing.

Geographic modifiers, also known asgeo-modifiers, represent location-specific keywords used in addition to asearch query in order to communicate to search engines the local intent of asearch. Geographic modifiers are mainly used by local businesses to drivelocally-targeted traffic - such as "coffee shop Manhattan", ratherthan "coffee shop".

The General Data Protection Regulation(GDPR) is one of the most stringent privacy and security laws in the world.Although drafted and approved by the European Union, the regulation imposesobligations on organizations regardless of where they operate, as long as theytarget or collect data on people in the EU. GDPR charges fines against thosewho violate its privacy and security standards, with sanctions amounting totens of millions of euros.

Google Search is the most used searchengine across the web, and it helps 4.5 billion users every month discover newcontent, news, images, videos, and everything published on a (well-optimizedand indexed) website.

Googlebot is Google's crawler used toautomatically scan websites by following links from one page to another andadding them to the index based on relevance. The purpose of Googlebot is to crawland scan all web sites and their pages via links: basically, Googlebot findsand reads all the new or updated content and adds it to the index based on itsrelevance. The visits created by the Google crawlers may be displayed in thereferrer logs, and they should be specified in robots.txt.

On some occasions during an email marketing campaign, emails return to the sender and do not reach their intended recipient. This phenomenon is known as bouncing.

A hashtag is a word or phrase preceded by a hash sign (#) on social media. It is a label for content.

The term honeypot has long been used in the world of espionage to describe an investigative practice that entails the use of romantic relationships to compromise a target.

Headings represent header tags used tostructure a text in order to guide people and search engines through the pageand to increase the accessibility of a page. Header tags help structure thetext, as they are very informative and indicate what a section or paragraph isabout. This is a very easy and simple way to make the content more accessibleand easier to read by visitors, and by crawlers that index the pages for searchengines as well.

The hreflang tag, also referred to ashreflang attribute, is used to communicate to search engines what language awebsite uses on specific pages. This helps crawlers and search engines indexthe content properly and display it as a result in the search engine pageresults for people searching in that language. To easily add (or identify) ahreflang tag in a page, use rel="alternate" hreflang="x".

HyperText Markup Language (HTML) is alanguage used to create web pages. Some pages can be written directly in HTML,while others may use page builders or other tools in order to create web pagesthat also produce HTML outputs, which in turn can be read by browsers.

humans.txt is a simple text file that cansometimes be found in the root of a website, with the simple role ofacknowledging the people who have worked on it. It does not interfere with thecode of the website and can cause no malfunctions.

A hyperlink (or simply a link) is areference from one web page to another. Clicking a hyperlinked element (text,images, buttons) sends the user to a different webpage, that may haveadditional information or related content on it. Hyperlinks have a strongeffect on page and domain authority.

Inbound marketing is an advertising methodology focused on creating valuable experiences for customers.

Influencers are all over social media. From your favorite female fitness influencers and esports to yoga and Amazon, you will always find a popular, credible figure.

Influencer marketing is the process of promoting and selling products or services through individuals capable of driving action from your target audience.

JavaScript, or JS, is a programming language that runs in browsers. It provides interactivity to websites, real-time content updates, and animation options.

JavaScript Errors refer to errors that occur while compiling a JavaScript program and they prevent the program from running properly. There are three main types of JavaScript errors including syntax errors, runtime errors, and logical errors.

JPEG (Joint Photographic Experts Group) is the most commonly used digital image file format, as it can be compressed without sacrificing too much quality. This makes it suitable for sharing over the Internet, due to its small size and efficient transmission time.

Key Performance Indicators (KPIs) are main measurements used to monitor the progress and quantity of outcomes toward achieving a specific goal. Utilizing KPIs to track goals, evaluate outcomes and drive decision-making is a strategic part of any successful organization’s roadmap.

Keyword density tells you the number of times a search term appears on a web page. It helps search engines determine if your content is relevant to a specific keyword or phrase.

Google algorithms have been designed to detect keyword stuffing, which is a black-hat search engine optimization practice that can result in penalties. Knowing keyword frequency is, therefore, essential to all your online content marketing endeavors

The first step in establishing a connection between your business and website visitors is by converting them into leads. One of the most effective ways to do this is through your website’s landing page.

Lead generation is the process of finding those people through phone calls, emails, advertisements, and other methods, all with the goal of converting them into customers.

Hacking, financial fraud, and phishing scams are just some of the common cyber-crimes that anyone can fall victim to if appropriate internet security measures aren’t implemented.

A meta title is an HTML element that’s crucial for website optimization. It’s not the page headline per se, but it acts as a name tag for your web page. A meta title is also sometimes referred to as “title tag,” “page title,” or “title.”

Meta tags are HTML codes that provide important information, or metadata, about your web page to search engines and visitors. While they don’t appear on the page itself, they can be found in its source code.

A meta description is an HTML element that describes and summarizes the content of a web page. It is often brief and provides information for both page visitors and search engines.

Node refers to a computer that is connected to a blockchain network responsible for handling transactions, storing data, and keeping track of all the other nodes on the network. Nodes are essential components of blockchain technology ensuring this revolutionary system functions as intended.

A Net Promoter Score (NPS) is a tool used to determine and measure if your customers will refer you to new people.

Nofollow links have been around for more than a decade and are an important factor when it comes to website performance.

Open rate is one of the most important metrics of email marketing. Calculating this metric enables marketers to gauge the performance of their campaigns.

Operating expenses, also known as OPEX, refer to the expenditures that businesses incur from facilitating operations.

By definition, opt-in means to choose to do something, take part in an activity, or agree to an arrangement without being forced or compelled to do so.

One of the key elements of a web page is the page title, which tells readers and search engines what your content is all about.

Amid fierce competition, businesses can stand out from the crowd with solid pay-per-click (PPC) advertising strategies.

Payment gateways connect online merchants to consumers. These gateway technologies integrate with e-commerce platforms, allowing their users to make and receive payments with ease.

A query—also referred to as a search query or search term—can be composed of a keyword or combination of keywords that a user types in the search field of a search engine to gain knowledge or confirm information.

When evaluating influencers for a specific campaign, some brands may have some prerequisites so a qualification process has to be done.

QR code scanning is a process of decoding QR codes using a QR code scanner or a mobile phone with a camera. A QR code scanner is a software application that can be installed on a mobile phone or a tablet device.

When it comes to measuring the success of email campaigns, the three indicators mainly monitored by most marketers are the delivery rate, email open rate, and click through rate.

Referral marketing is the method of promoting products or services to new customers through referrals, usually word of mouth.

Retargeting allows you to remind your customers of your brand after they’ve left your website without making any purchase.

Schema.org is a collaborative effort between Google, Microsoft, Yahoo, and Yandex. It’s a shared vocabulary that provides search engines with the necessary information they need so they can better understand your content.

For your company’s content to rank higher in search engines, you need to implement several tactics to promote your business and bring your products or services closer to your target audience.

For more customers, more sales, and more growth for your business, SEO is one of the best marketing strategies to employ. While other methods become obsolete, SEO remains a significant driver of traffic and leads.

With millions of web pages on the Internet, it can be challenging for a business’s website to stand out. However, technical SEO can help brands boost their website’s visibility online and gain more traffic.

Teespring is a print-on-demand service that's considered to be the leading social commerce platform for creating and selling custom products online.

The CAN-SPAM Act refers to the Controlling the Assault of Non-Solicited Pornography and Marketing Act which was enacted in 2003 as the national standard for regulating commercial email messages.

A user's interaction with either a company, a service, or a product that not only meets the user's needs but is also simple, elegant, and a joy to use.

The place where interactions between users and machines occur. Typically this is what we see on a computer screen while using programs.

Unique is a defining characteristic of each Non-fungible Tokens. NFTs are unique and each asset has a contract attesting to this fact – much like a certificate of authenticity. This characteristic makes them widely sought after and highly desirable by collectors.

Virality is a term used in digital marketing to describe something that went viral. It’s also known as viral marketing.
Viral marketing is a business strategy that uses existing social networks to promote a product. Its name refers to how consumers spread information about a product with other people in their social networks, much in the same way that a virus spreads from one person to another.

Virtualization technology is a way of using a single computer system to effectively accommodate multiple virtual computers. By only needing the software needed for each virtual computer and utilizing only a portion of the available hardware on an often more powerful underlying system, multiple machines can be simulated independently of each other. This allows for effective use of computing capacity with less hardware cost and power consumption.

It is a metric used to describe the speed and magnitude of price fluctuations in an asset over a set interval. It's an important factor to consider when analyzing the performance of financial assets.

A website is a set of interconnected webpages, usually including a homepage, generally located on the same server, and prepared and maintained as a collection of information by a person, group, or organization.

The marketing strategy that relies on satisfied customers sharing opinions and experiences of products and services through oral or written communication with their personal community.

A workflow is another way to describe a lead nurturing campaign. It’s a set of triggers and events that move a lead through the nurturing process.

XCOPY is a London-based crypto artist whose 2018 work, 'A Coin for the Ferryman,' sold on SuperRare in November 2021 at an impressive 6.03 million USD. This NFT was highly sought after and reflects XCOPY's innovation in cryptocurrency and digital art.

XML Sitemaps refers to file that lists all your website pages to provide search engines with an overview of all pages to help crawl them. It identifies the important pages of a website to help search engines like Google find the pages and crawl them.

XMR or Monero is an open-source cryptocurrency built on blockchain technology, developed in 2014. It emphasizes privacy, decentralization, and scalability by allowing for anonymous transactions to take place securely and quickly.

YouTube is a video-sharing website on which users can upload, share, and view videos. Three former PayPal employees created YouTube in February 2005.

Establishing a YouTube Brand Account is an invaluable online presence tool for businesses. A Brand Account is separate from individual profiles and is easily managed through an existing profile. This will protect the integrity of your brand when it's represented on the platform, creating a better user experience.

Video ads that appear across YouTube. Since Google owns YouTube, YouTube advertising shares many of the core features of Google Ads, but with 1 big difference: They’re videos. Ads can play before (“pre-roll”) or after (“bumper”) a video a user has selected.

A method of targeting specific geographic areas by using the zip codes of potential customers.

A term coined by Google to describe the moment when a consumer researches a product or service before making a purchase decision.

Zero-knowledge proof is an important tool used in cryptography for proving something in a secure manner without revealing the underlying information. It enables a one party to prove that they are knowledgeable about a certain set of data without actually sharing any details or secrets about it. This is an invaluable technique for ensuring secure transfer of data and verification of claims.