Guide to Maine Privacy Law: Protecting Online Consumer Information

May 2022

The Maine privacy law (LD 946) aims to safeguard the privacy of online consumer information by imposing requirements on Internet service providers. This comprehensive guide is designed to provide valuable insights into the law and help individuals understand their rights under it.

This guide will teach you the following: 

  • Who the law applies to; 
  • The law’s definition of personal information; 
  • The opt-in consent requirement; 
  • Exceptions to the law; and 
  • The security and notice requirements. 
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Maine Implements Statewide Ban on Facial Recognition Technology

July 2021

Maine passed a statewide ban on facial recognition technology with the approval of LD 1585, titled "An Act to Increase Privacy and Security by Regulating the Use of Facial Surveillance Systems by Departments, Public Employees and Public Officials." The bill received unanimous approval from the Criminal Justice and Public Safety Committee, as well as the Maine House and Senate. Governor Janet Mills took no action, allowing the bill to become law, which will take effect on October 1, 2021. The ACLU of Maine has praised this move, stating that it demonstrates Maine's commitment to protecting civil rights and liberties against the potential misuse of facial surveillance technology.

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Maine Privacy Law Goes into Effect Despite Legal Challenges

August 2020

Maine's recently enacted privacy law, which prevents internet service providers from sharing or selling customer information without consent, officially came into effect on August 1, as reported by Maine Public. Originally slated to be implemented on July 1, the law faced a delay due to the COVID-19 pandemic, following an agreement by Maine Attorney General Aaron Frey. State Senator Shenna Bellows, the law's proponent, remains confident that the ongoing legal challenges raised by internet service providers will not pose significant obstacles. Bellows expressed her hope that the ISPs will choose to comply with the law instead of persisting with their challenges, emphasizing the importance of adherence to privacy regulations.

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