Mississippi Supreme Court Rejects Google's Attempt to Dismiss Privacy Lawsuit

August 2018

According to MediaPost, Mississippi's Supreme Court has dismissed Google's request to dismiss a privacy lawsuit. The lawsuit alleges that Google violated the Mississippi Consumer Protection Act by unlawfully tracking, recording, and utilizing the online activities of children in Mississippi to build profiles, which in turn benefits its advertising business. The plaintiff argues that Google obtained an unfair advantage over competitors by entering into contracts with public schools to access student data for data-mining purposes. Google's argument that the lawsuit should be dismissed due to lacking a place of business in the county where the complaint was filed has been rejected by both a trial judge and the Supreme Court.

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