Wisconsin's regulations regarding social media records fall under the purview of Wisconsin Statutes 19.31-19.39. According to these statutes, "Any material that contains written, drawn, printed, spoken, visual or electromagnetic information, regardless of its physical form or characteristics, and has been created or is being maintained by an authority" is subject to scrutiny.
a. Handwritten, typed, or printed documents.
b. Maps and charts.
c. Photographs, films, and tape recordings.
d. Computer tapes and printouts, CDs and optical discs.
e. Electronic records and communications.
i. Information regarding government business kept or received by an elected official on her website, “Making Salem Better,” more likely than not constitutes a record.
ii. E-mail sent or received on an authority’s computer system is a record. This includes personal e-mail sent by officers or employees of the authority.
iii. E-mail conducting government business sent or received on the personal e-mail account of an authority’s officer or employee also constitutes a record.
The Attorney General issued a Wisconsin Public Records Law Compliance Guide in 2019, providing instructions on how to treat social media as public records. According to the guide, if content on social media is relevant to a public records request, it must be made available even if it was posted by or on behalf of a government entity. In Wisconsin, government social media is therefore considered a public record.
The City of Janesville is an excellent model for managing social media records in Wisconsin, thanks to its comprehensive policy that explains the implications of the Wisconsin Open Records Law on such records.
CITY OF JANESVILLE SOCIAL MEDIA USE POLICY
7. City of Janesville social media sites are subject to State of Wisconsin public records laws. Any content maintained in a social media format that is related to City business, including a list of subscribers and posted communication, is a public record. Content related to City business shall be maintained in an accessible format and so that it can be produced in response to a request.
8. Wisconsin State law and relevant City of Janesville records retention schedules apply to social media formats and their content.
9. Social media sites shall clearly indicate that any content posted or submitted for posting are subject to public disclosure. Users and visitors will be notified that public records requests shall be directed to the City Manager’s Office.