Payola refers to the unlawful act of providing or accepting undisclosed compensation or goods in exchange for promoting products or services, or failing to disclose a material relationship with the brand.
To promote compliance with government regulations surrounding influencer marketing, Social PayMe is set to release an e-book titled "Payola in the Digital Era". This resource will delve into the topic of Payola, providing insight on how to ensure compliance with regulations when it comes to influencer marketing.
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